Top 10 Roofing Marketing Ideas You Should Adopt
Entrepreneurs from the home services sector tend to be so busy with handling day-to-day operations and organizing with fellow contractors that marketing efforts and planning often get pushed aside for another day.
But the very best in the industry understand that roofing business marketing is an indispensable part of getting new clients.
Never employed digital advertising before? Not a problem. Even when you're starting out, you are able to get the ideal tools, guidance, and roofing marketing thoughts you need to manage your roofing company or contracting providers.
This guide will focus on the 10 best ways to utilize your time and resources for roofing contractor marketing efforts to get the most Return On Investment (ROI).
1. Email Marketing
If you think that your current clients and prospective customers do not want to receive emails from your company, think again. Folks check their emails often and love to become current with supplies, hints, and information.
Email advertising or marketing gives you a chance to join and build trust by providing helpful hints, discounts, tendencies, and business updates.
Emailing also offers one of the greatest ROIs of digital marketing initiatives.
- Concentrate on collecting email addresses in your client list.
- Offer people a small discount, a free manual, or other incentives to sign up for your email list.
- Commit to sending at least one monthly email newsletter.
The links you construct from email marketing can help you convert qualified leads into loyal customers, and members of your target audience will begin to trust you as an industry authority.
2. Referral Program
Even in the age of digital technology, people hear what others have to say about your services.
Word-of-mouth publicity might look out of your hands, but companies of all sizes produce referral programs to boost their customers to spread the word about the fantastic work they do.
- Ask satisfied customers to provide feedback, reviews, or testimonials.
- Post the comments in your emails, social networking posts, and web pages.
By giving quality support and publicizing positive feedback, you build powerful reasons for somebody to refer your company when their friend or relative looks for a good roofer.
3. SEO-Optimized Website
Many small companies, particularly in the home services industry, consider a mobile phone as all that's required to connect with individuals in their communities.
However, more individuals than ever before look online to find information about products and services. To stay in the game, your business needs its own site.
You don't need to learn to code to construct a pleasant, accessible website. Use different tools to make it simple and surprisingly fast to launch a professional-looking site.
When you develop your website, be sure to integrate SEO for local searches. Do SEO for Roofing Companies for gaining more leads. The "Search Engine Optimization (SEO) is the marketing term to describe the actions needed to guarantee Google and other search engines find your website when folks lookup your services.
Your website also needs to be easy to navigate, fast to load, and optimized for mobile devices. Your web pages must also naturally incorporate keywords or phrases - search terms people use to look up your services.
4. Handle Your Online Reviews
It is frustrating when a customer goes online and posts a negative review about your roof business, notably when you go out of your way daily to provide the best service that you can. But people care about testimonials. That's why it's important for roofing company proprietors to manage their online reviews.
To do it, you must first maintain your organization on online review websites like Yelp and Google My Business! This will let you respond to testimonials and check that all listed business information is accurate.
People Today want excellent customer service and communicating with their roofing contractor, and you could demonstrate your services by professionally replying to every review:
- Thank people who leave positive reviews.
- Respond thoughtfully to neutral and negative reviews. Acknowledge the reviewers' concerns and, if appropriate, ask them to contact you and give you the opportunity to make things right.
5. Paid Advertising
If your budget permits invest in creating ads online. Many consumers find roofing companies by looking up queries like, “roofers near me” - “near me” queries are examples of local searches.
People that search these terms are somewhat more likely to become customers, and you can target them with paid advertisements.
Google Advertising and Facebook are all great places to get started. To get the most out of paid advertisements, make sure you target specific demographics and keyword terms.
6. Be Active On Facebook
If you have before and after images of the gorgeous roofs you've completed. Upload photos of your work on Facebook to demonstrate to your contacts just how much they would gain from the work.
Your roofing advertising posts shouldn't be on a personal social networking page. Your company should claim a Facebook Business Page, which you'll also need if you want to run paid advertisements.
Like using a company site and email newsletter, article frequent updates about industry news and new products on your social media page. The mixture of your photographs and status updates will make you more attractive to internet visitors.
7. Get Listed In Online Directories
Potential clients also use listing sites to search for reputable local roofers.
8. Connect LinkedIn
LinkedIn is a professional social networking platform that you should be using within your digital advertising and marketing program.
The website is designed to connect professionals and provides opportunities for people that let you tell others to know they hope that your job.
9. Try Content Marketing
People do not know the difference between flashing and fascia, but you do.
Invest in content marketing by composing an informational and enlightening blog.
Start a YouTube station or hire an independent copywriter to help answer some of your clients' constantly asked questions or provide maintenance tips to help people keep their roofs lasting more.
The content you find online will position you and your team as business leaders and specialists in your work.
10. Remain Current With Seasonal Specials
Do you have a plan to get noticed during the vacations?
Roofing company owners might have a slow timing once winter arrives in certain areas of the country, however, you're still able to gain new clients with seasonal deals declared through your email list and social networking pages.
Author Bio
Dhiren Mistry is currently working as a Content Writer at XtremeUX Digital, an e-commerce marketing services and the two main primary things which matter the most to him are technology and writing. He loves to write about SEO, Digital Marketing Strategy and Trends, Content and Video Marketing.
Check out a post on Step By Step Easy Implantation SEO Guideline For Contractors right here.