Top 6 SEO Tips for Travel Websites You Should Consider

As odd as it might seem, SEO, as well as the tourism industry, have one thing in general - both dealings with influencing customers in the precise direction.

If you're in the tourism, travel, and hospitality business, you have remarked the market is pretty saturated and that your competition is fierce.

Nothing strange, given that it is among the fastest-growing businesses.

The big men of the business, such as TripAdvisor, Booking.com, and Airbnb take up a terrific portion of the market share, as a result of the fact that they operate their businesses online, and if you want to compete with them, it's clear that you have to raise your digital existence and show up in Google searches.

And for that, you need to put your business on the map and also help your potential clients find you.

1. Learn What You Are Up Against

Your competitors aren't as harmful as war enemies, but they're fierce concerning trying to outperform you.

So, the first thing to do if you want to enhance your online presence and get Google and your target viewers to notice your company is to spy on your competitors and attempt to reach the base of precisely what tactics and tricks they're using to grow their search engine visibility.

Begin by establishing what the direct competitors are, that's by identifying websites that rank best for the keywords you use.

Visit the very best websites from the first page, analyze them, and decide what is it they do so well and attempt to perform these findings to your digital marketing strategy.

For instance, you might recognize that their title tags, meta descriptions, and URLs contain the most important keywords, or that these pages load significantly faster than yours, all of which has a significant part when it comes to bringing customers and making them into the top of the search engine results pages.

In terms of the keywords themselves, what you ought to bear in mind about the popular ones is your competitors, including these huge brands we mentioned previously, all attempt to rank for them, which means it will be hard for you to place yourself.

Instead of chasing after pie in the sky, choose the so-called long-tail keywords, which have a significantly lower search volume, but are at precisely the same time more specific.

In brief, they'll bring you less traffic, but they will be qualified.

2. User Experience Matters Big Moment

Hence, you've arranged to entice traffic to your website?

An equally important task is to build these hard-earned visitors stick around and research your offer.

But if your website doesn't offer valuable information, and when it's hard to navigate, you can be certain your visitors won't stay.

If that isn't the situation, your visitors will feel frustrated and mislead, because they haven't found what they expected to find, depending on the title or description.

The same is true for your website navigation, and if it's not user-friendly and intuitive, it is going to leave your visitors roaming around your website without a clue as to where they are and the best way to get what they need.

Naturally, they'll quickly bounce, and a large number of people who leave your website so abruptly without spending much time on it will raise a red flag and signal Google your content is not relevant enough.

This important metric is called dwell time, and it is a good indicator of the relevance of your content and also the effectiveness of your SEO strategy.

Another essential feature to take into attention is the goal of each particular web page. In other words, you need to determine exactly what you want your visitors to do and convey that clearly throughout your call to action.

A user-friendly website does not possess a tediously lengthy and intricate booking process, as that generates friction and leaves your prospects reluctant to finish it.

Including only essential fields will improve your customer experience and boost your conversions.

3. Even More Mobile Friendliness

An expanding amount of people surf the internet and maybe even book hotels or flights through their mobile devices.

Google has also acknowledged this trend with its mobile-first indexing, which is the practice of mainly using the mobile version of a site for indexing and ranking.

So, if your website is not mobile responsive, you can anticipate it won't be shown one of the very best effects, and you're going to miss out on numerous chances to convert your traffic.

Namely, if they can't use your website to research your suggestion and book accommodation via their tablets and smartphones, they will go to your mobile-friendly competitors.

4. Invest in Technical SEO

Yes, content still rules, but it won't do much for your company if your website is slow, full of bugs, and plagued with other specialized issues.

The more time that your site takes to fill, the fewer conversions and clients you'll receive. But, it's essential to specify what a speedy website is.

A poll has shown that 53% of mobile site visitors render if a page takes more than 3 minutes to load.

In the same way, a one-second delay can reduce conversions by 7%.

These stats express volumes about why you need to accelerate your website.

Some of the culprits that you ought to check and eliminate include code bloat difficulties, that is unnecessary CSS and JavaScript lines of code that aren't utilized; excessive HTTP requests; and uncompressed images one of several other mistakes.

Audit your website and find out what must be tweaked for improved performance.

5. Leverage Images

This market, particularly, can greatly benefit from high-quality, well-optimized pictures.

Because most people need to discover the convenience before they book it or nearby beaches until they select their destination, there is great search potential for images.

However, to make use of this possible, your graphics have to be fully optimized.

It follows that each one needs an alt tag a description that tells both your customers and Google what that particular image depicts. By using keywords in alt tags, you're additionally boosting your website's visibility and attracting visitors.

Another good idea would be to name your image files so that they're similar to their corresponding alt tags.

6. Think Globally, Act Locally

Every business requires a Google My Business page, particularly in the hospitality and tourist industry.

In this manner your establishment, be it a restaurant or a hotel, will soon be showcased on Google Maps, meaning your potential clients will receive all the necessary information in 1 spot.

Apart from that, most people achieve a locally targeted search if they move someplace, and if your business is optimized for local SEO for travel websites, your organization is going to show up in these search results.

As an example, if you operate a pub in the city, you can significantly develop your reach with this particular strategy.

You're going to be recorded in SERPs each time a tourist that wishes to enjoy "the best craft beer at city_name" googles the phrase and you are displayed on the map.

SEO takes time to get results, so instead of giving up after a month or two, you ought to be persistent and continue.

Some of the advice we've discussed in this guide can be complicated (and more importantly, time-consuming) to get someone who's not a search engine optimization specialist. Should you require help gearing your site towards bringing traffic and improving your rankings.